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AUDREY NUNA is a ri s i ng R& B art i s t . Sh e belongs to an em er ging cam p of music i a ns wh o def y th e conventional lim it a t ions of genr e , inst ea d mer g i ng R& B, Hip Hop, and Pop to cr eate music th a t resonat e s wit h th e ver s a ti l e and int er net - minded Gen Z yet off e r s som et h ing fam i l i ar and pa l a t a ble to th e sligh t ly older Gen Y (Mil l ennia l s ) . Her dy na m i c range, sh a r p ly r ic ism , and coh e s i v e vi sua l st y le solidif y her as a for ce to be rec koned wit h .

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DAMN RIGHT ( s ingle) PARK 9 ( s ingle)

TBC EP

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Grow Audrey’s digital presence and f o l l owing on existing and emerging platforms

Develop unique ways t o connect and engage with fanbase

Position Audrey as the future o f R& B

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S .W. O.T

• Co h e s i v e s t y l e t h a t c a r r i e s t h r o u g h al l v i s u al c o n t e n t

• So l i d p l a y l i s t s u p p o rt a c ro s s D SP s

• Ve r s a t i l e s k i l l s e t a n d r a n g e

• St ro n g p re s s c o v e ra g e

• Li t t l e t ou ri n g ou t s i d e of t ri - sta te ar e a

• Low f ol l ow e r cou n t on s oci a l s (p r i m a r i l y T w i t te r )

  
  

  • Ap p s l i k e T i k T o k i n c r e a s e t h e

    po t e n t i a l fo r i n t e r a c t i o n be t w e e n fa n an d ar t i s t

  • Po t e n t i a l l a u n c h o f S p o t i f y i n S o u t h Ko r e a

• Ov e r s a t u r a t i o n o f m u s i c i n t h e

di gi t a l s pa c e , l e a di n g t o i n c r e a s e d com p e t i t i on a n d d e cr e a s e i n

con s u m e r a t t e n t i on s p a n

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P R E V I O U S P R E S S

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M U S I C

Continue to build on positive press f rom both independent and renowned music outlets

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FA S H I O N

Capitalize on Audrey’s t rendy s t y l e and editorial press photos with

features in fashion- oriented publications

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L I F E S T Y L E

Target the casual music l i s t ener with features in l ifestyle focused outlets

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P O D CA S T I N G

Utilize the growing audio landscape t o f eature Audrey on podcasts, a l l owing f or a l onger interview/ s t orytelling

format

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L I V E S T R E A M I N G

Schedule live streams ahead o f the release o f new music

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CO L O R S X S T U D I O S re c e n t l y l a u n c h e d d a i l y l i v e str ea m s f ea tu r i n g a r ti sts p er f o r m i n g f r o m

ho m e

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S O C I A L M E D I A

G O A L S

1. Grow awareness and name recognition

   KP Is : f ol l ow e r cou n t , s h a re s

   
   

2. Connect and engage with f ans

   KP Is : l i k e s , com m e n t s , D M s

   
   

3. Drive t o music on streaming platforms

KP Is : l i n k cl i ck s

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L I V E S T R E A M I N G

I D E A S

Ge n i u s s tyl e b r e a k d o w n o f mo s t r e c e nt r e le a s e

Ov e r / U n de r w i t h fa n su g g esti o n s

Go l i ve w i th a

col l a b or a t or / f r i e n d to r e a c h a l a r g e r

au d i e n c e

Us e t he d o n at e fe at u r e t o r ai s e mo ne y f o r a

ch a r i t a b l e ca u s e

Ni g h t t i m e l u l l a b i e s

Mu s i c v i d e o p r e m i e r e

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L I V E S T R E A M I N G

c o n t …

Partner with c reators on niche l i ve s t reaming platforms to reach a different audience and grow f anbase

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E M E R G I N G P L A T F O R M S

Recently l aunched in Indonesia, bi l l ing i t self as Tik Tok for musicians

Users can “create short musical videos with o thers, and with AI musicians using any instrument or s t y l e”

The platform, which previously c reated digital t reasure hunts for f ans, recently debuted a v i r tual tours f eature

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Q & A L I V E S T R E A M

Co l l e g e M a r k e t i n g R e p . i n t e r v i e w i n g A u d r e y o n S o n y M u s i c U s o c i a l s

Z O O M C L A S S

Us e t he Z o o m / c l as s f o r m at i n a c o m e d i c w ay , g i v i n g a t al k o n a t o p i c o f i n t e r e s t

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P R E - R E L E A S E L I S T E N I N G P A R T Y

Of fe r C o l l e ge M a r k e t i n g R e ps a n d s t u de n t s a n a dv a n c e d s t r e a m o f n e w s i n gl e

E X A M P L E

T O U R I N G

Se n d C o l l e g e M a rk e t i n g R e p s o u t t o s h o w s o n c e t o u ri n g i s re i n s t a t e d

C O L L E G E R A D I O

Us e C o l l e g e M ar k e t i n g R e p s t o f ac i l i t at e c o n n e c t s w i t h c o l l e g e r ad i o s t at i o n s

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S U S T A I N A B L E B R A N D S

Partner with c l o th ing brands that emphasize e th i cal sourcing and manufacturing processes

F A S H I O N

B E A U T Y

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• Fa b r i c i s

  re c y c l e d o r su sta i n a b l y far m e d

  
  

• Sh i p c l o t h i n g us ing o nly

  re c y c l e d o r

  com p os t a b l e pa c k a gi n g

• Cl o th i n g i s pr o du c e d i n

sm a l l , f a m i l y ow n e d

fac t o r i e s

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E X A M P L E

In January, Bil l i e Eil i sh launched a “ sustainable” c l o th ing line with H& M.

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C H I L L H O U S E

Be a u ty b r a n d w i th tw o f l a g sh i p c a f é / sp a h yb r i d s i n N Y C Pa r t n e r w i t h C h i l l h o u s e t o h o s t a n i n t i m a t e f a n e v e n t

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P R E V I O U S P L A C E M E N T S

+ co v e r + co v e r

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F I L T R

P L A Y L I S T S

Partner with Fi l t r to place Audrey on the cover o f a playlist

Audrey to go l ive on Fi l t r socials, or pre- record a

performance f or IGTV

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P L AY L I S T I N G

Target playlists and curators that have a l ready f eatured Audrey for covers, higher placement, and t akeovers

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A M A ZO N M U S I C

Increase playlisting f or Audrey on Amazon Music

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E M E R G I N G P L A T F O R M S

The Chinese company j ust l aunched i t s music s t reaming service in Europe

Features ‘ Party Mode’ which a l l ows users t o connect and stream music simultaneously

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B Y J O S H F L O R E S ( @ J O S S H F L O R E S )

FA C E T I M E P H OTO S H O OT

Stylized photoshoot through Face T ime

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FA C E F I L T E R S

Example f i l t er made using Spark AR

Release a f ace f i l t er in t ime with new music

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AU D I O V I S UA L I Z E R

In l eu o f being able

to fi lm a music video, create audio

visualizers for new releases

To make more

engaging, a l l ow f or fan interaction

N A O ’ S M U S I C V I D E O F O R O R B I T

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R E P U R P O S E O L D M A T E R I A L

Director ’s cut

Behind the s cenes

New music or l y r i c v ideo

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